But, when unchecked by "System 2"-our controlled, deliberative, analytical mind-System 1 also leads us to make regular, predictable errors in judgment.Ĭonsidering those errors in the 1970s led Kahneman and his longtime collaborator Amos Tversky, PhD, who died in 1996, to develop the Nobel-prize-winning theory that explains why human beings often make economic decisions that aren't perfectly rational-in contrast to what economists had long believed. He has found that what he calls our "System 1"-our automatic, intuitive mind-usually lets us navigate the world easily and successfully. Kahneman, who is best known as the only psychologist to win a Nobel Prize (in economics), has spent decades investigating people's automatic thought processes. To Daniel Kahneman, PhD, the human mind is a marvel, but a fallible one.
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